Nurturing Tenderness with 2024's Color of the Year

A peach, slightly unbalanced, so that it listed to one side, its hue the color of an early sunrise
— Allegra Goodman

The cold wind speaks to my weary bones
Mortality marches through the ache in my heart

It’s been a day, yes
The kind that leaves you empty
Heavily hollow

Then you come to mind like a spark
A warm ember of light
A ripe peach softly glowing in your hands

I remember what it feels like
Sunshine upon my tongue

Like the sweet embrace of a friend
Mortality sings through my soul
Once again

How Colors Call To Us

Colors have a profound influence on our emotions, behavior, and perception. They affect us in various subtle yet powerful ways. This phenomenon is explained in color psychology, a field that examines how different hues can evoke specific feelings and responses.

Warm colors like reds and yellows tend to be energizing and attention-grabbing. For instance, red is associated with passion and excitement, but it can also evoke feelings of urgency or danger. Yellow is often linked to positivity and warmth. These colors are frequently used in contexts where stimulation and heightened emotions are desired, such as in advertising and warning signs.

On the other hand, cool colors like blues and greens are known for their calming and soothing effects. Blue is associated with tranquility, trust, and reliability — making it a popular choice for corporate settings and healthcare environments. Green is often linked to nature, growth, and harmony, which creates a sense of balance and calmness.

Colors can also influence our cognitive processes and decision-making. For example, research suggests that exposure to the color red may enhance attention to details and performance on tasks requiring accuracy, while blue may promote creativity and open-minded thinking.

Additionally, cultural and personal factors play a role in how we perceive and respond to colors. Certain colors may hold specific meanings or associations in different cultures, influencing the way we interpret and react to them. In Western cultures, the color peach is associated with softness, postwar optimism, and charming elegance. In East Asian cultures, it symbolizes prosperity, longevity, and immortality.

Essentially, colors play a vital role in shaping our emotional experiences and influencing our behavior. Whether in marketing, design, or everyday environments, understanding the psychological effects of colors allows for intentional use — to create desired atmospheres, convey messages, and impact our overall well-being.

Hello Peach Fuzz, Pantone’s 2024 Color of the Year

Pantone’s selection for Color of the Year is influenced by current trends, cultural movements, and the color's symbolic or psychological associations. Pantone considers the color's versatility, its presence in various aspects of daily life, and its potential impact on design and aesthetics when making the selection. It is often a reflection of the mood and sentiments of the time, and aims to capture the spirit of the moment and provide guidance for various industries including fashion, design, and marketing.

For 2024, Peach Fuzz encourages us to focus on nurturing each other as well as ourselves. Its subtly warm hue brings a sense of gentleness and caring, while its name evokes a soft tactility and enfolded sweetness. With life’s continuing challenges, this color reflects our desire and capacity for kindness, compassion, and community. In our society which often emphasizes productivity, external achievements, and public recognition, it is crucial we embrace the importance of nourishing our inner selves and finding moments of respite, creativity, and meaningful human connection amid the busyness of modern life.

As we continue our journey this year, let us consider once again how we want to live, with deeper awareness and greater intentionality. Let us take a moment or two to recalibrate and align with our core values, while cherishing what is truly special to us.

EndlessPens’ Peaches for 2024

Like the ethos for 2024’s Color of the Year, we enjoin you to continue embracing what gives you joy, what nurtures your heart, and what deepens your connection with your community. One of the ways we can do this is through our shared enthusiasm for fountain pens. Let the color peach enliven your life this year, let its meaning sink in through the words in your journal, the handwritten letters you send, and the writing instruments that accompany you day to day. With that in mind, here are some timely suggestions —

Diamine Ink Bottle in Peach Haze – Diamine brand ink has a long and rich history, dating back to 1864. Diamine ink is produced in the UK and is made with a gentle formula safe for all fountain pens. It has quickly become one of the most popular and sought after brands around. A wide selection of ink colors is available in 30 and 80 ml bottles.

Wearingeul Jung Ji Yong Literature Ink (The Exile of Flower) – The Color of Literature ink series is the project expressing the stories and impressions of literature works with colors. Wearingeul inks illustrate the specific scenes or the atmosphere of novels and poems. Some Wearingeul ink sets represent the main concept of the original stories, giving a unique experience following the itinerary of the characters in the stories. The Exile of Flower is coral based ink with great shading of pink and orange. The color represents a tranquil scenery with a solitary coral flower.

Sailor Pro Gear Slim Solar Term Fountain Pen (Tako) – The changing of the four seasons in Japan is so beautiful that Japanese people have a custom of holding seasonal events and eating seasonal foods. Solstices and equinoxes are no exception.

Sailor Solar Term Series is pleased to introduce elegant pastel colored fountain pens with the theme of the Solstices and Equinoxes. Each pen comes with a matching ink! Tako (octopus) symbolizes the day of the summer solstice. Japanese people eat octopus, praying that their crops will grow in abundance like the legs of an octopus. This set comes with Yodaki ink.

The ripest peach is highest on the tree —
And so her love, beyond the reach of me,
Is dearest in my sight. Sweet breezes, bow
Her heart down to me where I worship now!
— James Whitcomb Riley

May your 2024 be peachy keen!

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Written by @lekzumali
Check out her musings on Instagram!